BrightLocal’s dashboard is relatively intuitive, though users new to SEO may have a modest learning curve. To get familiar with the platform, SEO Anomaly you can book a BrightLocal platform demo or sign up for a 14-day free trial. The free BrightLocal Academy offers extensive training on how to conduct local SEO using the platform.

LocaliQ’s Free Business Listings Grader for directory audits

It is crucial to use professional tools so that you can make accurate analyzes and inferences in your SEO practices. SEO tools allow you to analyze your website or competitor sites accurately. In this direction, the more detailed and accurate analyses you make, the more efficient optimization practices can be performed.

Google Trends has been around for years but has been underutilized. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic, which can be invaluable at any stage of a business’s growth. Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest. If you are unsure which trends are the ones for you, this is the best SEO tool to use.

Free SEO Tools FAQs

And finally, tools don’t replace strategic thinking – use them as support, not a substitute. Search Console shows which keywords bring users to your site, how often your pages appear in search results, how many clicks they get, and the average position of those keywords. It also alerts you to problems like mobile usability errors, security issues, or pages that aren’t getting indexed properly. This makes it incredibly useful for understanding your visibility and spotting technical SEO problems early. Screaming Frog’s free version lets users crawl up to 500 URLs, which is enough for many small to mid-sized websites.

• With everyone else spamming AI content into the web, there’s never been more value in publishing high-quality original content that stands out.
• It lets you pull out key topics and build your own content outlines.
• But if I’m analyzing specific areas of a site, like an ecommerce website’s product pages or blog, I can simply paste in a list of key URLs.
• So try the full-version SEOToolSet and get access to advanced SEO tools.
• GrowthBar is one of the easiest-to-use SEO tools on the market.

Link Building, Monitoring, and Analysis Tools

As your business expands and your SEO goals evolve, you may find the need to invest in a paid SEO tool. Fortunately, many free SEO platforms allow you to seamlessly upgrade to a plan with a set monthly fee. At some point in time, you’ll likely have questions or require assistance with the free SEO software you choose. The company should have a good reputation for service via various channels, including phone, email, live chat and/or community forums. Note that you may have to upgrade to a paid plan to receive the best and most flexible support. The tool will also send you a weekly SEO performance report so you know where you stand.

If you want to hire someone to help you with SEO, the price can range from $ per hour for an SEO expert ($750-$1,500 per month). High-end digital marketing agencies may charge up to $20,000 per month for complex jobs for large websites. The first step to knowing what to spend on SEO is calculating your return on investment (ROI) based on your website and niche.